Nothing burns my biscuits more than talking to a business owner and then going to their social media and it looks nothing like the brand they described!


Your brand image is SUPER important and it has to flow and be cohesive every time it's seen  If you sell tasty treats then that's what I need to see when I am on your social media pages not you and your boo kissing and showing the world that you're a sweet couple. Like it or not social media is a major outlet and plays a major part in brand development and marketing. You want your potential clients to want to know more about your brand after visiting your social media pages everything else is irrelevant.  Here a three tips to make sure your social media image and brand image are one.

1. Keep it business and never too personal: Make sure you aren't posting all of your personal business on a social media page that is suppose to promote your business. If you are not an entertainer then don't make your life the joke of the hour. Post things that relate to and highlight your business.

2. Be consistent: It can be hard however you need to make time to post or use an app that allows you to schedule posts. We talk about consistency all the time and it is just as important in brand building as it is in relationship building.

3.Be creative: Take the time to make your photos look inviting and different. Anyone can just post a picture of a cake however what makes me want to see the cakes you post? Research apps that help make your pictures look better and add a filter or two.

These are just a few of the basic things that can not only give your social media page a face-lift but also help gain more followers and potential customer.

**Don't forget to share this post**